Ilarion Kompantsev

I run paid acquisition for founders and get paid from the growth, not from a monthly invoice.

Ilarion Kompantsev, founder of K&K Advertising
FounderK&K Advertising Ltd — my company, registered in the United Kingdom.
Paid acquisitionGoogle Ads and the platforms around it. Not social media strategy, not brand decks.
Revenue shareA share of the result or equity. No retainers, no monthly minimums.

You do not pay me to be busy

Agency
paid for months
Me
paid from your growth

An agency on a retainer earns the same whether your acquisition improves or stalls. That is not dishonesty, it is arithmetic — their revenue is a function of months, not of your growth. I would rather take a share of what I actually move.

How the deal works

I read the account first

Before any agreement I go through your campaigns, search terms and conversion data and tell you plainly whether there is room to grow. Sometimes the answer is that there is not.

We agree on the share

Revenue share, or equity where the stage makes that sensible. The number depends on how much of the growth is mine to influence.

I run it with my team

My team runs the accounts day to day on our own analytics layer built on Google Ads. You see the same numbers I do.

Why you will not find case studies here

The results I am paid from belong to the clients who paid for them. My agreements do not let me publish their campaigns, so this page has no client logos and no before-and-after charts.

What you can check is the company record below, and your own account: I read it before we agree on anything.

A share of the result moves the risk onto the contractor.

The Vocation Review, on why this page has no case studies · 11 September 2026
Ilarion Kompantsev at a table by the window

Check me before you write

These are the places to check my company record and public profiles.

  • Companies HouseK&K Advertising Ltd, company no. 14465695, registered 7 November 2022
  • LinkedInIlarion Kompantsev
  • K&K Advertisingcompany website: media buying and server-side tracking
  • The Vocation Reviewportrait, 11 September 2026; the register confirms the company, the rest is my own account
  • Datum Reviewprofile, 11 September 2026; the register confirms the company, the rest is marked as my own account

In the register

  1. 7 Nov 2022

    K&K Advertising Ltd, company no. 14465695, registered in the United Kingdom. Open the filing

In my own words

  1. 2012

    Started in marketing as a hired SEO specialist.

  2. 2014

    Opened a web studio in Kyiv: sites, online stores, landing pages.

  3. Kyiv → Poland

    Built a team of about twenty: marketers, data analysts, product owners. Moved it from Ukraine to Poland before the full-scale war.

  4. Now

    Paid acquisition for a share of the result, measured on our own Google Ads analytics panel with an AI consultant built in.

When a share is not the right deal

  • There is no account to read yet. I price the share from your campaigns, search terms and conversion data. With nothing running, there is nothing to price.
  • You need social media, brand work or a deck. I do paid acquisition: Google Ads and the platforms around it. That is the whole list.
  • You want a fixed monthly fee for budgeting reasons. Fair. It is just not the deal I offer.

Send the numbers, not the brief.

Your monthly ad spend, your cost per acquisition, and the one bottleneck you would fix if you could. That is enough for me to say whether a share arrangement makes sense — before either of us spends an hour on a call.

Three lines

Rough numbers are fine. If they fit, the next step is a look at the account.

Any currency.
Whatever you call a customer: lead, trial, order.
or write on LinkedIn